Storytelling photography is a new marketing and upcoming marketing strategy that aims at using compelling and touching narratives. The strategy also aims at placing the customer at the heart of the story. It also has an emotional visual effect that tries to narrate a buyer’s journey and also trigger positive business results.
The old traditional advertisement strategies involved the use of radio and TVs to run advertisements for companies. They never placed too much emphasize which could catch the attention of the customers as the visual storytelling strategy is doing. This marketing strategy is promising since it arouses the attention of many potential buyers.
This concept of storytelling is being used by many businesses in social media platforms such as Facebook, Snapchat and Instagram. This platforms mostly support such media and files and with a lot of potential clients hungry to receive such entertaining and intriguing stories your sales tend to grow.
All that is needed is creativity when coming up with a story that will touch a huge population out there in the bid to advertise your brand.
You need to make sure that the story connects to potential customers so that you can get their attention. Find a hero that can trigger the emotions of the viewer and who can illustrate how customers can perfectly fit in with the brand’s story.
Every potential customer who is after a certain brand, product or service should be in a position to see him/herself in the story. This is how you capture their attention and successfully get them to contact you for a potential sale. Let the story catch their attention and lead them to want more from you as a way to ensure a strong connection and relationship.
Lastly, come up with a story that will go viral. Seek professional assistance and select your target and location wisely. Go for the social media platforms that you enjoy the most following and also incorporate the share feature. Stay alert and invite the potential customers warmly as you try to strike a deal.